20,000 bloggers 'catch' BookSneeze
A year ago, Thomas Nelson launched BookSneeze.com. The redesigned and rebranded site, inspired by Seth Godin’s Unleashing the Idea Virus, built on what worked with Thomas Nelson Book Review bloggers, free books in exchange for a fair review.
Today, the program has a rich database of influencers of 20000 bloggers who are consuming our products and unabashedly sharing their thoughts, good or bad, with their friends, family, and online communities.
“BookSneeze has been an invaluable resource for us,” said Michael Hyatt., chief executive officer of Thomas Nelson. “Good or bad, we know firsthand what consumers are saying about our products. And we are using this information to inform our publishing decisions.”
Any blogger can register to be a BookSneeze Blogger. In exchange for committing to read the book, to write a 200+word review, and to post it on their blog and on Amazon.com or another consumer website, BookSneeze Bloggers receive free copies of select titles. For more information about BookSneeze including information on how to become a BookSneeze Blogger, visit http://www.booksneeze.com.