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Publisher Thomas Nelson Launches Sweepstakes in Retail Stores

Publisher Thomas Nelson Launches Sweepstakes in Retail Stores

(January 31, 2011)
Thomas Nelson
(Nashville, Tenn.) Thomas Nelson will host the “On The House” Sweepstakes from Feb. 1 to Apr. 30, 2011. The company hopes the sweepstakes will drive customers into bookstores to win one of the thousands of available prizes.

The idea for “On The House” came from Rick Spruill, Senior Vice President of ABA Sales.  “Thomas Nelson’s ‘On The House’ Sweepstakes is designed to help our retail brick and mortar booksellers increase the daily customer traffic into their stores,” said Spruill. “It will expose customers to wide selection of Thomas Nelson’s books, with a chance to win great prizes.”

Stickers will be randomly placed inside the back cover of books then sent out to booksellers throughout the United States. Customers who purchase a Thomas Nelson title with a sticker in the back will win one of thousands of prizes, including Electronic Tablets, eReaders, a Thomas Nelson Library, and eBook downloads. A free mail-in entry option is also available and winners will be randomly drawn to receive the prizes.

For “On the House” entry forms, rules, and prize redemption visit thomasnelson.com/onthehouse.

Thomas Nelson, Inc. is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information on the company and titles visit thomasnelson.com.

 

 

 

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