(Nashville, Tenn.) In October 2008, Thomas Nelson launched a
revolutionary new program mobilizing bloggers around the world to share
reviews of the company’s latest products, Thomas Nelson Book Review
Bloggers. The response was tremendous. In the first fourteen months,
7,500 bloggers signed on to read and review Nelson products.

A year ago, Thomas Nelson launched BookSneeze.com. The redesigned and rebranded site, inspired by Seth Godin’s Unleashing the Idea Virus, built on what worked with Thomas Nelson Book Review bloggers, free books in exchange for a fair review.

Today, the program has a rich database of influencers of  20000
bloggers who are consuming our products and unabashedly sharing their
thoughts, good or bad, with their friends, family, and online

“BookSneeze has been an invaluable resource for us,” said Michael
Hyatt., chief executive officer of Thomas Nelson. “Good or bad, we know
firsthand what consumers are saying about our products. And we are using
this information to inform our publishing decisions.”

Any blogger can register to be a BookSneeze Blogger. In exchange for
committing to read the book, to write a 200+word review, and to post it
on their blog and on Amazon.com or another consumer website, BookSneeze
Bloggers receive free copies of select titles. For more information
about BookSneeze including information on how to become a BookSneeze
Blogger, visit http://www.booksneeze.com.

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