New line of products based on upcoming film from the makers of FIREPROOF
BERRYVILLE, Ark.—On Aug. 15, Kerusso—the No. 1 provider of Christian-themed apparel and gifts—launches exclusive sales of shirts and caps inspired by the highly anticipated film COURAGEOUS. Spreading the film’s themes of a father’s duty to serve and protect, the COURAGEOUS products are available to preorder now and for sale or delivery Aug. 15 through more than 5,000 retail outlets worldwide.
“Kerusso and Sherwood Pictures are a great partnership,” Kerusso founder and CEO Vic Kennett said. “We both want to share vital biblical truths through channels we know well, film for Sherwood and apparel for Kerusso. We couldn’t be more excited to help extend the important message of COURAGEOUS.”
The average messaged t-shirt gets read about 3,000 times over the garment’s life, Kennett said, making Kerusso shirts a powerful extension of the vital theme of godly fatherhood in COURAGEOUS.
In the film, four men share one calling: to serve and protect. As law enforcement officers, they are confident and focused, standing up to the worst the streets have to offer. Yet at the end of the day, they face a challenge that none of them are truly prepared to tackle: fatherhood.
When tragedy strikes home, these men are left wrestling with their hopes, their fears, their faith, and their fathering. Can a newfound urgency help these dads draw closer to God … and to their children? Protecting the streets is second nature. Raising their children in a God-honoring way? That takes courage. COURAGEOUS premieres nationwide Sept. 30, 2011
In support of COURAGEOUS, Kerusso, the film’s exclusive apparel licensee, debuts four t-shirt designs, a cap, and hooded sweatshirt, each building on key themes in the movie:
– The film’s verse, “But as for me and my household, we will serve the Lord.” Joshua 24:15
– The film’s tagline: Honor Begins at Home
– “My Husband Is A Rich Man,” from a memorable scene
– “I Will” drawn from characters in COURAGEOUS committing to lead God-honoring homes
From beginnings in a spare room in his Arkansas home, Vic Kennett’s Kerusso has become the leading provider of Christian-themed apparel and accessories. Now nearing year 25, Kerusso ships t-shirts, gifts and jewelry from its 65,000-square-foot facility to more than 5,000 retail outlets in 90 countries. Kerusso encourages people to “Change your shirt. Change the world!” as it fulfills its mission: “Proclaiming the Good News to the world through products about Jesus.”
About Sherwood Pictures
A ministry of Sherwood Baptist Church in Albany, Ga., Sherwood Pictures was founded in 2003 by Sherwood Church Senior Pastor Michael Catt, Executive Pastor Jim McBride, Senior Associate Pastor Stephen Kendrick, and Associate Pastor Alex Kendrick. Sherwood Pictures has produced four films: FLYWHEEL (2003), FACING THE GIANTS (2006), FIREPROOF (the No. 1 independent film of 2008) and, coming soon, COURAGEOUS (Sept. 30, 2011).